Netflix and Disney+ are engaged in a high-stakes battle for global streaming rights to 'The Last Kingdom' spin-off, reshaping the streaming landscape and intensifying platform competition worldwide.
Netflix and Disney+ are locked in a fierce bidding war over the global streaming rights to 'The Last Kingdom: Bloodlines,' a highly anticipated spin-off series, as of March 2, 2026, according to Variety and The Hollywood Reporter.
The contest between the two streaming giants marks one of the most significant content acquisition battles of the year, with industry analysts calling it a potential game-changer for international streaming strategies.
Both platforms are seeking to expand their global subscriber bases, and the rights to 'The Last Kingdom: Bloodlines'—a follow-up to the critically acclaimed historical drama—are seen as a major asset in the ongoing streaming wars.
Background: The Rise of Streaming Platform Rivalries
Since 2020, competition among streaming services has intensified, with Netflix, Disney+, Amazon Prime Video, and Apple TV+ investing billions in original content, as reported by The Economic Times. The battle for exclusive rights has become central to subscriber growth.
The original 'The Last Kingdom' series, which concluded in 2025, was a global success on Netflix, drawing over 100 million households in its final season, according to Netflix viewership data.
'The Last Kingdom: Bloodlines'—A Sought-After Franchise
'The Last Kingdom: Bloodlines' is set to continue the saga with new characters and storylines, and has already garnered significant buzz on social media. Early teasers have amassed over 20 million views on YouTube and TikTok combined, as reported by Deadline.
The spin-off is produced by Carnival Films, the same company behind the original series, and is expected to feature a mix of returning stars and fresh faces. Filming began in late 2025 in Hungary and the UK.
The Bidding War: What’s at Stake?
According to Variety, Netflix initially held first negotiation rights but Disney+ entered the fray with a record-breaking offer. The deal is rumored to be worth over $250 million for exclusive global streaming rights, making it one of the largest in recent years.
Industry insiders say the negotiations are ongoing, with both platforms sweetening their offers with marketing commitments and potential spin-off projects. The final decision is expected by mid-March 2026.
Analysis: Why This Battle Matters
Analysts from MoffettNathanson note that acquiring 'Bloodlines' could help Netflix retain its lead in the historical drama genre, while Disney+ is eager to diversify beyond its family and superhero content, according to The Hollywood Reporter.
The outcome will also set a precedent for future high-profile content deals, as studios increasingly shop their titles to the highest bidder rather than sticking with legacy partners.
Impact on Subscribers and the Industry
If Disney+ secures the rights, it could see a surge in adult subscribers, especially in Europe and North America, where 'The Last Kingdom' has a strong fanbase. Netflix, meanwhile, risks losing a flagship franchise.
The deal could also influence content pricing, with studios demanding higher bids for future projects. According to The Economic Times, average costs for premium series rights have doubled since 2023.
What’s Next: The Future of Streaming Content Wars
With more studios opting for open-market negotiations, streaming platforms may face escalating costs and increased churn as viewers follow their favorite franchises across services. Analysts expect further consolidation and exclusive deals in 2026.
The final outcome of the 'Bloodlines' bidding war will be closely watched by industry leaders, investors, and fans alike, as it could reshape the balance of power in the global streaming market.
Sources
- Variety
- The Hollywood Reporter
- The Economic Times
- Deadline
- Netflix
Sources: Information sourced from Variety, The Hollywood Reporter, The Economic Times, Deadline, and official Netflix data.