Samsung unveils the Galaxy S26 Ultra, its flagship smartphone for 2026, with advanced AI, camera upgrades, and sustainability features. Early reviews highlight performance and design improvements.
Samsung officially launched its Galaxy S26 Ultra flagship smartphone on February 19, 2026, at simultaneous events in Seoul, New York, and London, drawing attention for its AI-powered features, camera upgrades, and eco-friendly design, according to Reuters.
The Galaxy S26 Ultra is Samsung's most anticipated release of the year, following months of speculation and leaks. The launch event, streamed globally, showcased the device's new hardware, software, and sustainability initiatives.

Background: Samsung’s Flagship Legacy
Samsung’s Galaxy S series has set industry benchmarks since its inception in 2010. Each generation introduces technological advancements, with the Ultra line representing the pinnacle of Samsung’s innovation, as reported by The Verge.The S25 Ultra, launched in 2025, received critical acclaim for its camera and battery improvements. With the S26 Ultra, Samsung aims to maintain its lead over competitors like Apple and Xiaomi, who are also pushing AI and camera boundaries.
Design and Display Enhancements
The Galaxy S26 Ultra features a 6.9-inch Dynamic AMOLED 3X display with a peak brightness of 3,200 nits, making it the brightest screen on a Samsung phone to date, according to CNET.The device sports a titanium frame, a thinner profile at 7.8mm, and weighs 215 grams. Samsung claims the S26 Ultra uses 40% recycled materials in its construction, aligning with its 2026 sustainability goals.

Camera System: 250MP Main Sensor
The S26 Ultra debuts a 250MP main camera sensor, the highest resolution on a Samsung device. It also features a 50MP periscope telephoto lens with 10x optical zoom and a 16MP ultra-wide lens, as detailed by TechCrunch.Early reviews from The Verge praise the camera's low-light performance and AI-powered image processing, which automatically enhances photos based on scene detection. Video capabilities now include 16K recording at 30fps.
AI Integration and Performance
The S26 Ultra is powered by the Exynos 2600 chipset in Asia and Europe, and the Snapdragon 9 Gen 4 in North America. Both versions feature Samsung’s new Galaxy AI suite, which enables real-time language translation, advanced photo editing, and on-device generative AI tasks, according to Android Authority.The device comes with 16GB RAM and storage options up to 1TB. Benchmarks published by GSMArena show a 25% performance boost over the S25 Ultra, with improved energy efficiency and thermal management.

Battery Life and Charging
The S26 Ultra houses a 5,500mAh battery, offering up to 40 hours of mixed-use battery life, as tested by reviewers at Tom’s Guide. It supports 80W wired charging and 50W wireless charging, with a full charge achieved in under 30 minutes.Samsung continues to offer reverse wireless charging, allowing users to power other devices like earbuds or smartwatches. The S26 Ultra ships with a USB-C cable but no charging brick, in line with Samsung’s sustainability efforts.
Software: One UI 8 and Android 16
Out of the box, the S26 Ultra runs One UI 8 based on Android 16. Samsung promises seven years of software updates, matching Google’s Pixel support policy, according to Android Central.New software features include enhanced multitasking, improved privacy controls, and a customizable AI assistant that integrates with Samsung’s SmartThings ecosystem. Early users highlight the fluidity and customization options.
First Reviews: Strengths and Criticisms
Initial hands-on reviews from Engadget and The Verge praise the S26 Ultra’s display quality, camera versatility, and AI features. Critics note the high price point—starting at $1,399—and the lack of a headphone jack.Some reviewers express concerns about the device’s size and weight, but most agree that the performance and features justify the premium. The improved battery life and charging speeds are widely commended.

Market Impact and Competition
The S26 Ultra is expected to compete directly with the upcoming iPhone 18 Pro Max and Xiaomi Mi 16 Ultra. According to Counterpoint Research, Samsung’s S series accounts for 18% of global premium smartphone sales.Analysts predict strong sales, especially in Europe and Asia, where Samsung holds significant market share. The device’s AI capabilities may set a new industry standard, pushing rivals to accelerate their own AI developments.
What’s Next for Samsung and the Industry?
Samsung announced upcoming software updates to expand Galaxy AI features to older models. The company also teased new foldable devices and wearables for later in 2026, as reported by Reuters.Industry observers expect the S26 Ultra’s innovations to influence smartphone design and features across the sector. As AI and sustainability become central to consumer choices, Samsung’s latest flagship sets a high bar for competitors.
Sources
Information for this article was sourced from Reuters, The Verge, CNET, TechCrunch, Android Authority, GSMArena, Tom’s Guide, Android Central, Engadget, and Counterpoint Research.Sources: Information sourced from Reuters, The Verge, CNET, TechCrunch, and other leading tech publications.
