Tems is now part of San Diego FC after becoming a co-owner of Major League Soccer’s club in a move that links entertainment and sports. By doing this, she highlights her influence around the world and also shows a breakthrough for African artists looking to work in many industries.
/*A Strategic Move into Sports Ownership*/
San Diego FC officially announced on Wednesday that Tems is now a part-owner through her firm called The Leading Vibe. On their official website, Tems shared how glad she was to join San Diego FC and take part in a club that values creativity, culture and community. Football gathers communities and I am eager to develop a team in a place that has always been a symbol of diversity and progress.
/*Mixed Reactions from Fans*/
The news caused a range of emotions in the public and among fans. Though a lot of people praised Tems for taking an interest in American soccer, some wondered why she had not chosen to invest in the domestic league of Nigeria. Overall, the conversation points to how diaspora investment and African celebrities’ involvement in local businesses are often talked about.
/*Expanding Influence Beyond Music*/
This move means there is a new trend of artists broadening their careers and impacts. Because of this role, she is now included among entertainers who have started investing in important projects outside of their main professions. By making this move, her personal brand grows and she also brings more ideas and voices from her home country to global sports events.
/*Implications for African Representation in Global Sports*/
This move by Tems shows that there are more African people being represented in global sports management and ownership. It forces people to think beyond old limits and to look for new opportunities for African artists and entrepreneurs on the world arena. Other African creatives might be encouraged by her example and choose similar activities, causing more funds to be invested in sports infrastructures around the world and at home.