Tourism in the Shadow of Terror

the April 2025 Pahalgam terror attack which claimed the lives of 26 is harrowing example. the tragedy, which unfold in a picturesque meadow of Jammu and Kashmir, shattered the image of the valley as a peaceful retreat. the immediate aftermath saw mass cancellations, empty hotels and thousands of Livelihoods pushed to the brink. Tourism is not just leisure, it's like a lifeline. In many regione it forms the backbone of the local economy. From taxi drivers and guides to artisans and hoteliers, entire community depend on the influence of visitors. When terror strikes, the ripple effect is profound. According to industry estimates , destinations impacted by terrorist incidents can see tourist numbers drop by 30_80% within a month. Recovery often takes years, particularly if government fails to manage the narrative or implement adequate security reforms. Small businesses, especially in developing countries bear the brunt. the tourism industry finds itself grappling with a complex challenge, how to thrive in the shadow of terror. From serene mountains to bustling cities, no destination feels immune from the reach of violence.. Whole world knows the hospitality of kashmir. During this incident, kashmiri's gave free services like hotels, taxi , food even opened the doors of there own houses. Kashmiri's are conveying whole world this message , loud and clear, "THIS IS NOT KASHMIR, THIS IS NOT US".