lifestyle

TikTok’s New ‘Eco-Challenge’ Sparks Surge in Sustainable Lifestyle Posts

Summary

A new social media trend called the ‘Eco-Challenge’ is gaining momentum on TikTok, encouraging users to share daily sustainable habits. Since its launch last week, the hashtag #Eco

A new social media trend called the ‘Eco-Challenge’ is gaining momentum on TikTok, encouraging users to share daily sustainable habits. Since its launch last week, the hashtag #EcoChallenge has amassed over 120 million views, according to TikTok analytics. Influencers demonstrate actions like zero-waste shopping, plant-based meals, and upcycling old clothes. Experts say this trend reflects growing public interest in climate-friendly lifestyles. Social media strategist Jenna Lee told The Verge that such viral challenges can significantly boost environmental awareness among younger audiences.
Feb 15
TikTok’s New ‘Eco-Challenge’ Sparks Surge in Sustainable Lifestyle Posts

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