lifestyle

TikTok Trends Highlight Rise of Sustainable Fashion Videos in 2026

Summary

Sustainable fashion has surged as a leading lifestyle trend on TikTok this February, with videos tagged #EcoStyle reaching over 1 billion views globally. Influencers are promoting

Sustainable fashion has surged as a leading lifestyle trend on TikTok this February, with videos tagged #EcoStyle reaching over 1 billion views globally. Influencers are promoting thrift shopping, upcycling, and eco-friendly brands, reflecting growing consumer interest in environmental responsibility. Data from social media analytics firm CrowdTangle shows a 45% increase in sustainable fashion content compared to last year. Brands are partnering with creators to launch green collections, tapping into this viral movement. According to TechCrunch, this trend is reshaping how younger audiences approach fashion and consumption.
Feb 15
TikTok Trends Highlight Rise of Sustainable Fashion Videos in 2026

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