India’s GDP Growth Hits 7.2% in Q4 2025, Boosted by Manufacturing Surge
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case study
TikTok’s #EcoChallenge Campaign Sparks Viral Surge in Sustainability Talks
Summary
TikTok’s latest viral marketing campaign, #EcoChallenge, launched this week, has rapidly gained traction with over 50 million views in just three days. The campaign encourages user
TikTok’s latest viral marketing campaign, #EcoChallenge, launched this week, has rapidly gained traction with over 50 million views in just three days. The campaign encourages users to share eco-friendly habits through short videos, promoting sustainability awareness globally. Brands partnering with TikTok reported a 30% increase in engagement related to green products, according to Reuters. The challenge highlights creative user-generated content, making environmental responsibility a trending topic on social media. This campaign exemplifies how viral marketing can drive social change while boosting brand visibility.
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