case study

Zomato’s Viral TikTok Campaign Drives 40% Surge in App Downloads

Summary

Zomato’s latest TikTok marketing campaign went viral today, resulting in a 40% increase in app downloads within 24 hours. The campaign featured short, humorous videos highlighting

Zomato’s latest TikTok marketing campaign went viral today, resulting in a 40% increase in app downloads within 24 hours. The campaign featured short, humorous videos highlighting unique food delivery experiences, resonating with Gen Z audiences. According to company data, the hashtag #ZomatoCravings amassed over 50 million views. Marketing experts say this success underscores the power of viral content on social media platforms to drive customer engagement and conversion. The campaign is part of Zomato’s broader strategy to expand its user base ahead of the upcoming festive season, according to PTI.
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Zomato’s Viral TikTok Campaign Drives 40% Surge in App Downloads

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