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TikTok Trends Reveal Surge in Sustainable Fashion Content Among Gen Z

Summary

TikTok data released today shows a 60% increase in videos related to sustainable fashion since the start of 2026. Influencers are promoting thrift shopping, upcycling, and eco-frie

TikTok data released today shows a 60% increase in videos related to sustainable fashion since the start of 2026. Influencers are promoting thrift shopping, upcycling, and eco-friendly brands, sparking a lifestyle shift among Gen Z users. According to AP News, hashtags like #SustainableStyle and #EcoFashion have garnered billions of views globally. Industry analysts say this trend is influencing major retailers to adopt greener practices to attract younger consumers.
2d agoVerified by Sobiya
TikTok Trends Reveal Surge in Sustainable Fashion Content Among Gen Z

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