case study

Zomato’s #FoodForAll Campaign Goes Viral, Boosts Brand Engagement

Summary

Zomato’s latest social media campaign, #FoodForAll, launched last week, has gone viral, reaching over 50 million users across platforms. The campaign highlights food donation drive

Zomato’s latest social media campaign, #FoodForAll, launched last week, has gone viral, reaching over 50 million users across platforms. The campaign highlights food donation drives and sustainability efforts, encouraging users to share their food stories. According to marketing analytics firm SocialBeat, Zomato saw a 35% increase in engagement rates and a 20% rise in app downloads since the campaign’s start. Industry experts cite this as a prime example of viral marketing leveraging social causes to build brand loyalty, reported by Bloomberg.
Feb 17Verified by Kanchan
Zomato’s #FoodForAll Campaign Goes Viral, Boosts Brand Engagement

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